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Digital Search and Performance Marketing Lead

Good Benefits Package

Digital Search and Performance Marketing Lead

A fantastic opportunity to join a fast-paced and energetic working environment in the ever-changing world of travel. As a key member of the marketing team your role will be responsible for demand generation through digital channels. You will have sole responsibility for managing this Tour Operator's digital accounts across paid search and search engine marketing primarily, but also owning paid social and affiliate channels.

Digital Search and Performance Marketing Lead - What will I be doing?

  • You'll drive campaigns from planning to execution and beyond to meet key performance metrics in, search and performance marketing channels.
  • Allocating budgets and recommending additional spend for opportunities and testing.
  • Constantly optimise marketing activity to improve ROI and maximize cost per acquisition.
  • You'll manage 2 search agencies and drive a cohesive strategy and ensure that it is executed.
  • You'll report back to the business with performance insights, market trends and keyword analysis.
  • You'll work with commercial and creative teams to produce campaigns that are aligned with strategy and is communicated internally for sales enablement.

Digital Search and Performance Marketing Lead - What experience do I need?

You'll be someone that enjoys focusing on delivering measurable ROI and constantly looking to optimise and diversify the channel mix. Additionally, you'll have a good understanding of channel attribution and be able to demonstrate how you've used this before to inform decisions and drive growth. You'll be comfortable to direct and manage agency performance, setting their measurement KPIs and constantly monitoring progress, to ensure they achieve their goals and ROI targets.

  • You will have a great overall understanding of digital marketing channels.
  • 'Channel agnostic': capable of working in, and joining up all channels to deliver the most effective ROI
  • An excellent record of turning data into actionable insights to inform marketing and business decisions that lead to a competitive advantage.
  • Excellent communication skills, able to work well with internal and external stakeholders.
  • Highly numerate and able to work with different technologies and data types.
  • Experience with Google Analytics and knowledge of ROI and attribution essential
  • Ideally hold a degree or diploma in marketing.
  • Marketing experience including search and performance marketing channels.

Digital Search and Performance Marketing Lead - What else do I need to know?
This is working for a well-funded, well established tour operator with a very loyal client base, it is a full-time role with 2 days in the office in Crawley and 3 days from home, but this can be flexible if needed. There is a good salary and benefits package with opportunity to grow.

 

 

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