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Paid Media Executive

Excellent Benefits

Paid Media Executive

This award winning Digital Marketing Agency recognised by the Sunday Times as one of the top 100 places to work in the UK are looking for a Paid Media Executive to join their team. Recognised as a leading employer within the media industry they've won the Campaign Best 50 Places to work award every year of its existence and have earnt a rare 5 star rating on Glassdoor.

Paid Media Executive - What will I be doing?

  • Reporting to your Paid Media Manager you will support them across a portfolio of paid media campaigns - focusing on Paid Search and Paid Social but also affording the opportunity to expand into Display, Native and Addressable Media.
  • Your role is to support the planning and delivery of campaigns within your portfolio. This is a hands-on role that requires a mathematical and analytical mind with a focus on building and optimising campaigns across multiple platforms.
  • Day to day you will also be analysing performance and delivering insightful reporting against the forecasts and media strategy. Internally you will need to report to your media manager on campaign health, threats, and opportunities.
  • We work in an ever-changing industry that requires continual learning, allowing us to take advantage of technological developments in the paid media environment.
  • As part of the media team, you will need to collaborate effectively with our Client Leadership, Creative, Data & Insight, Business Development and Organic Search teams

Paid Media Executive - What experience do I need?

  • Experience in digital marketing campaign management
  • Have passed the following exams: Google Ads Search Fundamentals, Google Ads Display, Google Ads Measurement, Google Ads Video, Shopping Ads, Google Ads Apps and Google Analytics for Beginners
  • A mathematical and analytical mind
  • Knowledge and experience in running campaigns across Google Ads, Bing Ads, and Facebook Ads Manager
  • A strong understanding of bid/budget management and how changes affect performance
  • The ability to deliver insightful analysis that drives improved performance
  • Comfortable using Google Ads Editor
  • Ability to analyse campaign performance and key on-site metrics using Google Analytics
  • Use MS Office to a professional standard
  • Ability to adapt quickly to ever-changing technologies and environment
  • Excellent communicator, able to speak with authority to clients and colleagues alike

If you would like to be part of this award winning team and have the skills and experience necessary please get in touch as soon as possible.

  • Digital Search and Performance Marketing Lead
    Good Benefits Package

    Digital Search and Performance Marketing Lead

    A fantastic opportunity to join a fast-paced and energetic working environment in the ever-changing world of travel. As a key member of the marketing team your role will be responsible for demand generation through digital channels. You will have sole responsibility for managing this Tour Operator's digital accounts across paid search and search engine marketing primarily, but also owning paid social and affiliate channels.

    Digital Search and Performance Marketing Lead - What will I be doing?

    • You'll drive campaigns from planning to execution and beyond to meet key performance metrics in, search and performance marketing channels.
    • Allocating budgets and recommending additional spend for opportunities and testing.
    • Constantly optimise marketing activity to improve ROI and maximize cost per acquisition.
    • You'll manage 2 search agencies and drive a cohesive strategy and ensure that it is executed.
    • You'll report back to the business with performance insights, market trends and keyword analysis.
    • You'll work with commercial and creative teams to produce campaigns that are aligned with strategy and is communicated internally for sales enablement.

    Digital Search and Performance Marketing Lead - What experience do I need?

    You'll be someone that enjoys focusing on delivering measurable ROI and constantly looking to optimise and diversify the channel mix. Additionally, you'll have a good understanding of channel attribution and be able to demonstrate how you've used this before to inform decisions and drive growth. You'll be comfortable to direct and manage agency performance, setting their measurement KPIs and constantly monitoring progress, to ensure they achieve their goals and ROI targets.

    • You will have a great overall understanding of digital marketing channels.
    • 'Channel agnostic': capable of working in, and joining up all channels to deliver the most effective ROI
    • An excellent record of turning data into actionable insights to inform marketing and business decisions that lead to a competitive advantage.
    • Excellent communication skills, able to work well with internal and external stakeholders.
    • Highly numerate and able to work with different technologies and data types.
    • Experience with Google Analytics and knowledge of ROI and attribution essential
    • Ideally hold a degree or diploma in marketing.
    • Marketing experience including search and performance marketing channels.

    Digital Search and Performance Marketing Lead - What else do I need to know?
    This is working for a well-funded, well established tour operator with a very loyal client base, it is a full-time role with 2 days in the office in Crawley and 3 days from home, but this can be flexible if needed. There is a good salary and benefits package with opportunity to grow.