Senior CRM Executive

Senior CRM Executive

This exciting role, working for a most reputable Tour Operator, focuses on enhancing our client's CRM capabilities and supporting broader marketing efforts. You'll prioritise customer-centric decision-making, develop a deep understanding of the customer journey, and implement strategies for personalized, engaging, and timely communications.

Senior CRM Executive - What will I be doing ?

• CRM Strategy: Lead CRM strategy to expand our client's database and boost conversions from prospects and existing customers.
• Collaboration: Ensure a seamless customer journey across all channels in collaboration with the marketing team.
• Email Marketing: Plan and execute email campaigns, ensuring content aligns with brand guidelines.
• Database Growth: Take charge of database growth by capturing customer information and marketing permissions.
• Lead Generation: Develop tools like competitions and guides to acquire new database entries.
• Retention and Loyalty: Support the development of customer retention and loyalty strategies.
• Data Analysis: Analyse customer data to inform improvements to the customer journey.
• Customer Portal and App: Contribute to the strategy for customer portals and mobile apps.

Senior CRM Executive - What experience do I need?

• Proven CRM experience in a B2C context with a focus on complex customer journeys.
• Strong storytelling skills, particularly in travel and luxury experiences.
• Proficiency in data, technology, and analytics.
• Familiarity with CRM systems, preferably Zoho.
• Email campaign experience within an ESP platform.
• Expertise in email automation and best practices.
• Excelent collaboration and communication skills.
• Proactive, organized, and detail-oriented.
• Exceptional written English with creative copywriting abilities.

Senior CRM Executive - What else do I need to know?

The salary for this role is dependent on experience and ranges from £28k - £35k. It is a hybrid role with 2 days in their fabulous office in Surrey. They also offer a competitive package, including: Generous holiday allowance with potential growth based on tenure. A day off for volunteering to support community work. A Simply Health Cash Plan for well-being. A Company Pension Scheme. Discounts on staff travel and familiarization trips. Long Service Awards for recognition. In-house well-being treatments at discounted rates. A friendly office environment with social events. Complimentary beverages and fruit. Ongoing training and personal development opportunities