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Marketing Manager - Travel Industry

Excellent Benefits


Marketing Manager - Travel

This travel business have 30 years' experience in delivering incredible holidays. They have just gone through some brand alignment and are looking for a Marketing Manager to strategically plan a rolling 12-month marketing plan for their Leisure brand.

Marketing Manager - What will I be doing?

  • You will be plan a rolling 12 month marketing plan to deliver the Department's business goals and be accountable for the delivery of all activity within the plan.
  • The key objectives will be:
  • To increase engagement and produce enquiries made by the existing client base
  • You will constantly update the plan so that there is a rolling and relevant 12-month ahead plan at any point in time.
  • Take responsibility for the entire customer life cycle
  • Generate repeat client engagement as well as new client engagement
  • Ensuring that quality client feedback is obtained through review platforms
  • Work with the Web & Digital team to internally co-manage digital marketing activities, including email marketing campaigns, and report on results
  • Identify advertising, PR and award opportunities
  • Production of collateral, including newsletters, booklets, brochures, and all other marketing materials, whilst liaising with designers and printers
  • Produce and proofread all content for Leisure travel
  • Develop social channels content and increasing presence on social media platforms


Marketing Manager - What experience do I need?

  • It is essential that you have proven experience of creating and delivering Marketing (both online and offline) and PR strategy
  • Excellent proofreading and creative writing skills
  • Excellent MS Office skills
  • Excellent budget management and negotiation skills
  • A 'can do' approach where full accountability will be taken for delivering and measuring the success of marketing activity Proven experience of working with designers and external digital agencies in order to deliver return on investment


Marketing Manager - What else do I need to know?

  • A competitive salary based on skills and experience
  • Opportunities for career growth and personal development
  • 10-minute walk from mainline station (50 minutes from London mainlines)
  • Free use of onsite staff gym with personal training sessions and yoga free of charge
  • Wellbeing days throughout the year
  • Free fruit and healthy snacks
  • Social events throughout the year
  • Informal dress code
  • Staff relaxation area with TV, games, a pool table & ping pong
  • Staff discount on worldwide holidays
  • Staff rewards and discount schemes
  • 22 days holiday per year, plus public holidays - increasing to 27 days with length of service
  • Company Reward Scheme for milestone Anniversaries with the company
  • Work for an Investors in People employer and company awarded the 'Best Business 25 Employees' at the Time Business Awards 2019.
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  • Marketing Consultant
    £30000 - £35000 per annum

    Marketing Consultant

    This is an exciting opportunity for a self-driven and motivated marketing specialist to join a multi-award winning independent travel company that prides itself on delivering an exceptionally high level of customer service. They are looking for an individual who is as passionate about travel as they are and who's looking to join a progressive and dynamic organisation.

    Marketing Consultant - What will I be doing?

    The key part of this role will be to manage, plan and execute a marketing plan for the department, taking ownership and being accountable for its success. The position is challenging, and rewarding and, amongst various objectives, you will be required to focus on increasing the engagement of the Company brand, generating enquiries from new and existing clients, using both digital and traditional means of delivery and will need to work effectively with the Sales Consultants to deliver direct marketing via a customer lifecycle plan. Promoting cross selling between the Company's travel brands will also be a key part of this role.

    Marketing Consultant - What experience do I need?

    • Demonstrable experience of delivering successful marketing using traditional and digital channels
    • PR strategy experience
    • An ability to execute, monitor and analyse campaigns
    • Budget management and negotiation skills with 3rd parties
    • A keen eye for detail, excellent proof-reading skills and experience of working swiftly and accurately under pressure
    • Proven experience of working with designers and external digital agencies in order to deliver a return on investment
    • Excellent IT skills
    • Highly motivated and well-organised

     

    Marketing Consultant - What else do I need to know?
    This is a great opportunity for someone who enjoys working independently and who is happy to hit the ground running and deliver results by not only creating a strategy but implementing it and driving it forward for the business. Being part of the team is also important for this role so you'll gain valuable time with both the Marketing and IT teams during the three days a week you are in the office.