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Senior Paid Media Executive

£28000 - £35000 per annum

Senior Paid Media Executive - £28,000 - £35,000 amazing benefits

This award winning Digital Marketing Agency recognised by the Sunday Times as one of the top 100 places to work in the UK are looking for a Senior Paid Media Executive to join their team. Recognised as a leading employer within the media industry they've won the Campaign Best 50 Places to work award every year of its existence and have earnt a rare 5 star rating on Glassdoor. As Senior Paid Media Executive, you will support the Paid Media Manager across a portfolio of paid media campaigns - focusing on Paid Search and Paid Social but affording the opportunity to expand into Display, Native and Addressable Media. In return you will be rewarded with a competitive salary and some of the best benefits in the industry.

Senior Paid Media Executive - What will I be doing?

Account builds -

  • Keyword research
  • Audience planning
  • Account structure planning & idea generation
  • Shopping feed setup
  • Ad copy writing & liaising with the creative team on asset production
  • Account uploads (using Google Ads Editor for paid search)

Account management:

  • Day to day account checks
  • Bid management and campaign adjustments
  • Analyse campaign performance and key on-site metrics using Google Analytics
  • Search query reports
  • Audience analysis
  • Analysing and reporting on campaign data using Microsoft Excel
  • Identify challenges and devise solutions
  • Suggesting next steps to improve campaign performance

Internal:

  • Innovation & collaboration
  • Attending conferences & events (i.e. Facebook and Google training / events)
  • Maintaining Google Ads & Analytics exams
  • Cross department involvement
  • Strategic thinking and a continued passion to learn
  • Seek out and experiment with new media tactics and strategies and report back to the team

New business:

  • Support the up-selling of existing clients within your portfolio
  • Proactively analysing and identifying opportunities for growth
  • Helping clients grow and expand into new digital channels
  • Support on New Business opportunities including RFPs and Pitch Decks

Senior Paid Media Executive - What experience do I need?

  • At least 2 years' experience in digital marketing campaign management
  • Experience being the lead on media campaigns
  • Have passed the following exams: Google Ads Search Fundamentals, Google Ads Display, Google Ads Measurement, Google Ads Video, Shopping Ads, Google Ads Apps and Advanced Google Analytics
  • Facebook Blueprint certification
  • An in-depth knowledge and experience in running campaigns across Google and Bing Ads, and Facebook Ads Manager, with high performance
  • A strong understanding of bid/budget management strategy
  • A strong understanding of attribution models and the ability to guide clients on what works best for them as a business.
  • Comfortable using Google Ads Editor
  • Ability to analyse campaign performance and key on-site metrics using Google Analytics
  • The ability to deliver insightful analysis that drives improved performance
  • A history of supporting and helping grow revenue with upsells or new business, when the time has been right for the client
  • Excellent MS Office skills: Word, PowerPoint & advanced Excel skills

Senior Paid Media Executive - Additional info:

  • Flexible hours, long lunch breaks and early Friday finishes
  • Gym membership or medical plan
  • Regular massages
  • Cycle to work and Tech schemes
  • Breakfast on Mondays and afternoon drinks on Fridays
  • Quarterly profit share
  • 24 days holiday (rising to 30) bank holidays
  • Enhanced Maternity, Paternity or Adoption Pay
  • Full transparency on all areas of our business, including finances

 

Call Sarah for more information on 01306 779199 or email

 

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