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Digital Search and Performance Marketing Lead
Digital Search and Performance Marketing Lead
A fantastic opportunity to join a fast-paced and energetic working environment in the ever-changing world of travel. As a key member of the marketing team your role will be responsible for demand generation through digital channels. You will have sole responsibility for managing this Tour Operator's digital accounts across paid search and search engine marketing primarily, but also owning paid social and affiliate channels.
Digital Search and Performance Marketing Lead - What will I be doing?
- You'll drive campaigns from planning to execution and beyond to meet key performance metrics in, search and performance marketing channels.
- Allocating budgets and recommending additional spend for opportunities and testing.
- Constantly optimise marketing activity to improve ROI and maximize cost per acquisition.
- You'll manage 2 search agencies and drive a cohesive strategy and ensure that it is executed.
- You'll report back to the business with performance insights, market trends and keyword analysis.
- You'll work with commercial and creative teams to produce campaigns that are aligned with strategy and is communicated internally for sales enablement.
Digital Search and Performance Marketing Lead - What experience do I need?
You'll be someone that enjoys focusing on delivering measurable ROI and constantly looking to optimise and diversify the channel mix. Additionally, you'll have a good understanding of channel attribution and be able to demonstrate how you've used this before to inform decisions and drive growth. You'll be comfortable to direct and manage agency performance, setting their measurement KPIs and constantly monitoring progress, to ensure they achieve their goals and ROI targets.
- You will have a great overall understanding of digital marketing channels.
- 'Channel agnostic': capable of working in, and joining up all channels to deliver the most effective ROI
- An excellent record of turning data into actionable insights to inform marketing and business decisions that lead to a competitive advantage.
- Excellent communication skills, able to work well with internal and external stakeholders.
- Highly numerate and able to work with different technologies and data types.
- Experience with Google Analytics and knowledge of ROI and attribution essential
- Ideally hold a degree or diploma in marketing.
- Marketing experience including search and performance marketing channels.
Digital Search and Performance Marketing Lead - What else do I need to know?
This is working for a well-funded, well established tour operator with a very loyal client base, it is a full-time role with 2 days in the office in Crawley and 3 days from home, but this can be flexible if needed. There is a good salary and benefits package with opportunity to grow.
by email - as they go live.
RELATED VACANCIES
Account Executive - PR
PR Account Manager
This well established, highly reputable Brand Communications Agency specialises in Luxury Travel / Lifestyle and works with some of the world's leading luxury brands. They are looking for an experienced Account Manager to join them due to winning lots of new clients in this field.
PR Account Manager - What will I be doing ?
- Account management of a mix of global client accounts
- Building on a solid network of key contacts within travel and lifestyle media
- Ownership of account PR and Marketing strategies, plans and direct management of client relationships
- Support to the Managing Director on new business proposals and the development of junior team members
PR Account Manager - What experience do I need ?
- It is essential that you have a passion for travel and hospitality and that you are a confident relationship builder
- Experience of working with luxury lifestyle brands in a communications or editing role
- Knowledge and an understanding of the travel industry would be preferable
- Ability to multi-task in a fast-paced environment and a strong team player
- Good contacts across consumer and trade lifestyle and travel media
- Strong written and communication skills and ability to write compelling copy and creative media pitches
- Second and third language an advantage
- Confidence in speaking and presenting in public
- Ability to travel
PR Account Manager - what else do I need to know?
This is a permanent full time role and will be based 3 days in the office and 2 days at home. They are a wonderful business to be part of and can offer opportunities for growth.
Account Manager - PR
PR Account Manager
This well established, highly reputable Brand Communications Agency specialises in Luxury Travel / Lifestyle and works with some of the world's leading luxury brands. They are looking for an experienced Account Manager to join them due to winning lots of new clients in this field.
PR Account Manager - What will I be doing ?
- Account management of a mix of global client accounts
- Building on a solid network of key contacts within travel and lifestyle media
- Ownership of account PR and Marketing strategies, plans and direct management of client relationships
- Support to the Managing Director on new business proposals and the development of junior team members
PR Account Manager - What experience do I need ?
- It is essential that you have a passion for travel and hospitality and that you are a confident relationship builder
- Experience of working with luxury lifestyle brands in a communications or editing role
- Knowledge and an understanding of the travel industry would be preferable
- Ability to multi-task in a fast-paced environment and a strong team player
- Good contacts across consumer and trade lifestyle and travel media
- Strong written and communication skills and ability to write compelling copy and creative media pitches
- Second and third language an advantage
- Confidence in speaking and presenting in public
- Ability to travel
PR Account Manager - what else do I need to know?
This is a permanent full time role and will be based 3 days in the office and 2 days at home. They are a wonderful business to be part of and can offer opportunities for growth.
RELATED VACANCIES
-
Account Executive - PR
PR Account Manager This well established, highly reputable Brand Communications Agency specialises in Luxury Travel / Lifestyle and works with some of the world's leading luxury brands. They are looking for an experienced Account Manager to join them due to winning lots of new clients in this field.
PR Account Manager - What will I be doing ?- Account management of a mix of global client accounts
- Building on a solid network of key contacts within travel and lifestyle media
- Ownership of account PR and Marketing strategies, plans and direct management of client relationships
- Support to the Managing Director on new business proposals and the development of junior team members
PR Account Manager - What experience do I need ?
- It is essential that you have a passion for travel and hospitality and that you are a confident relationship builder
- Experience of working with luxury lifestyle brands in a communications or editing role
- Knowledge and an understanding of the travel industry would be preferable
- Ability to multi-task in a fast-paced environment and a strong team player
- Good contacts across consumer and trade lifestyle and travel media
- Strong written and communication skills and ability to write compelling copy and creative media pitches
- Second and third language an advantage
- Confidence in speaking and presenting in public
- Ability to travel
PR Account Manager - what else do I need to know?
This is a permanent full time role and will be based 3 days in the office and 2 days at home. They are a wonderful business to be part of and can offer opportunities for growth.
-
Account Manager - PR
PR Account ManagerThis well established, highly reputable Brand Communications Agency specialises in Luxury Travel / Lifestyle and works with some of the world's leading luxury brands. They are looking for an experienced Account Manager to join them due to winning lots of new clients in this field.
PR Account Manager - What will I be doing ?- Account management of a mix of global client accounts
- Building on a solid network of key contacts within travel and lifestyle media
- Ownership of account PR and Marketing strategies, plans and direct management of client relationships
- Support to the Managing Director on new business proposals and the development of junior team members
PR Account Manager - What experience do I need ?
- It is essential that you have a passion for travel and hospitality and that you are a confident relationship builder
- Experience of working with luxury lifestyle brands in a communications or editing role
- Knowledge and an understanding of the travel industry would be preferable
- Ability to multi-task in a fast-paced environment and a strong team player
- Good contacts across consumer and trade lifestyle and travel media
- Strong written and communication skills and ability to write compelling copy and creative media pitches
- Second and third language an advantage
- Confidence in speaking and presenting in public
- Ability to travel
PR Account Manager - what else do I need to know?
This is a permanent full time role and will be based 3 days in the office and 2 days at home. They are a wonderful business to be part of and can offer opportunities for growth.